BERTO FOR AVN: #INTERVIEW
I honestly know few companies that can communicate with their customers like Berto does.
Can you recall the exact moment when you decided to become a fashion designer?

Since I was a child I have always had a special attraction for this world. After a totally different course of study, I decided to take this journey, first supporting the designer Manuela Arcari for the creation of Ter et Bantine and Hache collections, then immersing myself in AVN, the project created by my husband.


What was your first project?

The first project I woked for was the creation of a collection using almost exclusively the fabrics of military camp beds, turning them into skirts, tops, trousers, outerwear…


Creative process: do you work instinctively or planning each single small step? Where do your ideas come from?

I love traveling. Every adventure is full of inspirations from which I create entire collections. I like to work instinctively, but sometimes I inevitably have to plan in order to meet the deadlines.


What did you think when you have been contacted by Berto first?

The first thing I thought when I met Anna, and consequently discovered Berto collections, was to have finally found a company with higher quality fabrics than others. Much more refined, exclusive and interesting.
 

Which Berto’s fabrics have you been working with for your project/collection?

In the Spring/Summer 2020 Collection  we used the Globe Carbon One fabric in two different washes, one dark and one lighter, tending to gray. We also used the article Globe Natural 8 and the Gipsy article.


What's the most meaningful part about this project in your opinion? What have you been able to achieve thanks to this program? 

I honestly know few companies that can communicate with their customers like Berto does. I very much appreciate the fact that we are not obstract by a fixed minimum production quantity and I believe that this project is a great opportunity for young designers.


“Less but better” could be read as an endorsement for purity in design but in fashion design too. It can also be adopted as an environmental message about reduction and sustainability. What do you think about this?

I totally agree with this message. For all the collections I always try to use few fabrics, focusing more on the design. I think it is a topic that should be given more and more importance.


Is there anything you'd like to do that you haven't done yet?

Yes, there are a multitude of projects in the AVN future, the first of which is the launch of e-commerce that will be by the end of the year.




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