Transferring rituals—repeated gestures handed down from generation to generation—age-old workmanship and innovative techniques into an exhibition, New Craft, dedicated to the genuine, contemporary craftsmanship of our region. The event organized by Berto Salotti in Milan was not a mere representation: what we witnessed was a true production process at the end of which, thanks to everyone’s commitment and literally everyone’s hands, #vanessa4newcraft was born. An armchair upholstered entirely in our denim best suited to the occasion: Rock Me Air 12.5 One, an iconic fabric in the Berto collections, noted for its refined, on-trend look. A denim with a rock soul—not for everyone—designed specifically for those who see denim as a way to stand out from the crowd and rise above shared trends.
Blue Tailoring.Discover Stefano Chiassai’s denim project
Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...
