Area riservata

Blog

Time is Now! The Show.

We can no longer postpone. Sustainable fashion is not just a momentary trend but an urgent matter.

5 eco-friendly capsule collections and 5 fashion films showcasing the collections.

The call to action launched by the European Institute of Design together with the Italian Consortium for Detox Implementation and Greenpeace Italy, during Pitti Immagine Uomo, initiated a research and development project for men’s collections, focused on the use of eco-sustainable raw materials.

Time is Now! presents today the final result: 5 eco-friendly capsule collections and 5 fashion films showcasing the collections, created by 15 creative talents selected from IED students of the Three-year Fashion Design and Fashion Stylist courses from Milan, Rome, Florence, Turin, and Como campuses, under the creative direction of Alessia Crea, former IED student and co-founder of the Casamadre brand.

All players are in the field, it’s time to act… The Time is Now!

Read more Articles

Blue Tailoring.Discover Stefano Chiassai’s denim project

Blue Tailoring.

Discover Stefano Chiassai’s denim project

4 March 2025

Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

read more
Don’t Betray your Nature.Recycle, Reduce, Reuse.

Don’t Betray your Nature.

Recycle, Reduce, Reuse.

2 March 2025

The project's objective is to raise consumer awareness about the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the "BERTO X JECKERSON" capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX...

read more