What was your first project?
To start, I chose 100% cotton denim, the kind that’s stiff, hard, and almost stands on its own! I made six pairs of pants, each different in both the fabrics used and the finishes. A canvas that fades with washing, leaving visible signs of time, falls, scratches, and creases from the moments in the life of those who wore them.
The creative process: do you work instinctively or plan every single step? Where do your ideas come from?
Working in a store and being in contact with people offers a myriad of stimuli and interesting ideas to propose. When I work on the Berto x Negozio Sbagliato collections, I think of Venetian women, from the slender to those with hips, a belly, or a generous bust. These are democratic models that are chosen not by size but by personal style. Instinct always offers the best answers to our needs.
What did you think when Berto contacted you?
Working with a historic company means growth above all: I believe that being able to work with materials of the highest quality is a privilege not everyone has, and even more so if the company in question is just a few kilometers away. I believe the future needs a short supply chain, not only because it’s important to be green and respect the environment, but truly because the experience and passion for one’s work can be effectively transmitted. It’s important to know where we come from and what we are capable of doing in the world, not only through big brands but also locally.
Which Berto fabrics have you worked with for your project and collections?
For the first micro capsule, I chose rigid fabrics, OSAKA blue and copper color: divine over time, with washing and wear they change color and become soft, almost as if the body molds them to its own shape. For the new collection, however, I dared with brighter colors opting for GRACE PRINT yellow and pink, screen-printed denim with a cashmere design to wear with a white t-shirt and a pair of sneakers. Pants and jacket, an 80s suit revisited in a super pop and sporty way that looks at a woman who has no idea what heels are.
What do you consider the most significant aspect of Berto for Talents? What goals have you been able to achieve through this program?
There is no greater satisfaction than discovering that customers who purchased garments made exclusively for Negozio Sbagliato with Berto fabrics then contact the company to congratulate them on the quality of the garment and report having come into contact with them through the store. My job is to try to convey to the final customer what goes into the process of a garment. Seeing, touching, and being able to tell the story of the fabrics means knowing how to choose the best for ourselves and for future generations, it’s a moral matter more than an economic one.
“Less but better” can be interpreted as an endorsement of a certain degree of purity in design and fashion design. It can also be understood as an environmental message about reduction and sustainability. What are your thoughts on this?
Absolutely yes, I believe now more than ever it’s important to choose something we truly like, that brings added value. I am a child of the legendary 80s, we are people who accumulated goods for too many years and at some point found ourselves unable to choose what is truly worth buying. We need culture, we need responsibility in purchasing and conveying correct information, and this is up to each of us every day.
Is there something you’ve never done that you’d like to accomplish?
Yes: a Berto – Sbagliato store!
