Berto4YoungTalent

BERTO FOR EUGENE

Do you remember the exact moment when you decided to become a fashion designer?
Eight years ago, when I was 20 years old, I entered the Department of Fashion Design. Before that, my dream was to become a car designer, and perhaps that’s why even today people tell me that my design approach reminds them of a car designer.

Thinking outside the box to create something truly unique.

What was your first project?
As my first project, I was free to use any type of material and… I sprayed water on toilet paper and shaped it with water, creating a flower.
It was a bit difficult to define them as actual “garments,” but I liked the idea of experimenting starting from raw materials that have nothing to do with the fashion world: I believe they give me the ability to experiment with new approaches to garment design.

The creative process: do you work instinctively or do you plan every single step? Where do your ideas come from?
I usually take many photos and save many images, from which I then draw inspiration.
I typically review my entire gallery, select some images and then pin them to a mood board. If there’s a design I particularly like, I first develop the patterns, then I start working on them with Photoshop to give shape to my idea and transform it into toiles (pattern pieces). After preparing several toiles, I create the garments.

What did you think when Berto contacted you?
I met the Berto team for the first time at PV and, as soon as I saw their Flocking denim, I had already designed an entire collection in my mind.

Which Berto fabrics have you worked with for your project and collections?
I worked with Flocking denim because this type of fabric allows me to vary the color as I wish, giving, for example, a vintage effect.

What do you consider the most significant aspect of Berto for Talents? What goals have you been able to achieve through this program?
Thanks to this project, I studied how to give new shapes to fabric, I was able to create my own personal technique for creating my garments, with which I am now about to launch my brand.

“Less but better” can be read as the endorsement of a certain degree of purity in design but also in fashion design. It can also be understood as an environmental message about reduction and sustainability. What do you think?
Just as for Berto “Being a sustainable company is not the final goal but a concrete and shared value,” for me too it’s not the final goal, but I believe that sustainability is a way to ensure that the brand is always evolving, that it never stops, that it always experiences new starts toward new directions.

Is there something you’ve never done that you’d like to accomplish?
I love denim because it’s a casual and versatile garment that consumers can wear with an easy attitude. For the next collection, I’m already creating pieces that I’ve always had in mind to make.

Read more Articles