What was your first project?
I started with exclusive shirts and swimwear: nowadays, they are still my core business products.
The creative process: do you work instinctively or plan every single step? Where do your ideas come from?
After years, nothing has changed: I dream it, I want it, I have to do it. I have always wanted to do something different that can give people intelligent emotions.
What did you think when Berto contacted you?
Love at first sight. I was contacted by Arianna (marketing department), and I really loved the passion with which she explained Berto’s project to me. I immediately wanted to get in the car to visit Berto in Bovolenta, even though (unfortunately) there were no typical food festivals during that period. 🙂
Which Berto fabrics have you worked with for your project and collections?
I used the BARBADOS canvas with large stripes for the main outfit of the SS16 collection called “Dandy on the beach”, but also OSCAR, TOBAGO, ESKIMO.
What do you consider the most significant aspect of Berto for Talents? What goals have you been able to achieve through this program?
Finally, someone who really wants to help new brands and designers! Berto supports us by giving us an exclusive selection of fine fabrics without a real minimum order, and this gives us the possibility to produce our collections even if they sometimes don’t reach the quantity. I love this new way of working!
“Less but better” can be read as an endorsement of a certain degree of purity in design but also in fashion design. It can also be understood as an environmental message about reduction and sustainability. What do you think?
Mitchumm is a “green philosophy brand”. We always take to heart environmental realization and sustainability by using recycled paper packaging and working with non-toxic dyeing and printing. We like to work with Italian craftsmanship because we believe in making something unique and giving real quality, we focus on Italian pride with our customers. This is why Mitchumm can be considered a niche men’s brand.
Is there something you’ve never done that you’d like to accomplish?
I have never stopped thinking about a small capsule collection dedicated to my true passion, denim! Maybe it will happen soon.
