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#BERTOLIVE

An idea that speaks to the five senses, a space devoted to passions, a place where things happen.

BertoLive is Berto Salotti’s new project, which involved us from the outset thanks to an unusual and highly cutting-edge choice in the furniture sector: denim upholstery.

Our research focused on creating a denim fabric that meets specific requirements: a new way to use denim, made possible by producing an indigo fabric that is abrasion-resistant and long-lasting, whose color remains even after frequent washes. Berto Salotti used it to upholster the Joey sofa and the capitonné poufs.

BertoLive is not a closed parenthesis within a showroom, but a concrete opportunity to diversify design and our experience of design.

Learn more about #BertoLive on Berto Salotti’s website.

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Blue Tailoring.Discover Stefano Chiassai’s denim project

Blue Tailoring.

Discover Stefano Chiassai’s denim project

4 March 2025

Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

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Don’t Betray your Nature.Recycle, Reduce, Reuse.

Don’t Betray your Nature.

Recycle, Reduce, Reuse.

2 March 2025

The project's objective is to raise consumer awareness about the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the "BERTO X JECKERSON" capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX...

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