THE WORLD OF BERTO:
CULTURE AND INNOVATION
From Made in Italy tradition to the most innovative projects, we tell the story of denim through our perspective: a living canvas that evolves alongside fashion, design, and lifestyle.

Blue Tailoring.Discover Stefano Chiassai’s denim project
Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

Ethical Weaves.Discover the documentary.
Change is happening before our eyes. Fashion is one of the most polluting industries in the world and it's a problem that concerns all of us. This sector is attributed with 20% of global water waste, 10% of carbon dioxide emissions and not only that, 85% of the...

Don’t Betray your Nature.Recycle, Reduce, Reuse.
The project's objective is to raise consumer awareness about the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the "BERTO X JECKERSON" capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX...

The Time is Now! 5 Oddly Beautiful Looks.A collection, its story.
The collection tells the story of eighteen-year-old Jonah, pure in spirit but poisoned in body. In a catastrophic image of a post-modern era destroyed by pollution, eighteen-year-old Jonah is a beautiful boy, pure in spirit but poisoned in body. The collection...

BERTO FOR SCHEPERS BOSMANA duo that has made its way with the philosophy of "design by doing".
What was your first project? The Fall/Winter 2017 collection was our first project created entirely together. We literally combined our ideas to create new results. The creative process: do you work instinctively or plan every single step? Where do your ideas come...

Time is Now! The Show.Presented at Pitti Uomo: the IED and CID project.
The call to action launched by the European Institute of Design together with the Italian Consortium for Detox Implementation and Greenpeace Italy, during Pitti Immagine Uomo, initiated a research and development project for men's collections, focused on the use of...

The Time is Now!The IED project in collaboration with CID and Greenpeace Italy.
IED, in collaboration with the Italian Consortium for Detox Implementation - CID and Greenpeace Italia, has launched The Time is Now!, a project dedicated to sustainable fashion, which is no longer considered a momentary trend but an urgent necessity. For IED, the...

BERTO FOR FILOTIMOMaterials inspire ideas, shapes, and patterns of garments, not the other way around.
What was your first project? My thesis was probably my first real project and one of the first where I engaged with sustainability as an essential principle. I wanted the materials to dictate the ideas, shapes, and garment patterns to me, not the other way around....

Pianeta // the New Circular DenimOur London event for Denim Première Vision
On December 6th, after the second day of Denim Première Vision, we presented this ECO-Collaboration among several companies of the EUROPEAN DENIM VALUE CHAIN. To celebrate this Premium-SUSTAINABLE DENIM FABRIC, we have collaborated with: Blackhorse Lane Ateliers, a...

Buy PIANETA and ECO DENIM Fabrics OnlineAvailable on the C.L.A.S.S. e-commerce website
We are proud to share this news with you: our sustainable fabrics have been selected by C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) to be part of their e-commerce platform. Many have contacted us interested in purchasing our products: starting today,...

BERTO FOR AELLEDenim and Design come together in A and L’s new project
What was your first project? Aelle is our first project together, the union of our different professional paths. Ludovica's path is more connected to the world of design, while Alex's is more technical, linked to the world of denim treatments. From this union comes...

Berto Fabrics at Altaroma with Accademia Costume Moda StudentsOur green and brown fabrics in the ACM Talents fashion show
"The Accademia Costume Moda in Rome has accustomed us to seeing collections from true industry professionals on the runway, and in this winter edition of Altaroma, the ACM Talents 2019 fashion show did not disappoint but rather has certainly raised our expectations...

BERTO FOR PINA CYCLE MOTIONArchitects, more than designers.
What was your first project? We began by studying the forms of a natural phenomenon called 'calanchi' - long, thin, and deep furrows created by water erosion, typical of clay soils. We studied and verified the natural modulations of these prodigies, translating them...

Berto Textile Industry for BUGATTI.100% Italian Jeans
100% Made in Italy jeans, crafted with Italian fabric produced by Berto Textile Industry. This is an "ingredient branding" project that we developed in collaboration with our German client Bugatti: an excellent example of a long-term win-win partnership. All parties...

BERTO FOR AVNWhen contemporary design converses with experience.
What was your first project? The first project I managed was creating a collection using almost exclusively military cots, transforming them into various items - skirts, tops, pants, outerwear. The creative process: do you work instinctively or plan every single step?...

Berto Awarded by 303 Tuscans Ethical Fashion OrganizationOur company received this important recognition during Milano Unica.
We would like to thank 303 Tuscans Ethical Fashion for the special award dedicated to Berto: our company was recognized not only for sustainability but also for meeting ethical fashion criteria and for being willing to communicate and give space and publicity to...

BERTO FOR UPPLOMBMinimalism meets sartorial essence.
What was your first project? Our first project together was the overalls, the first outcome of our research, the core item of our brand, our connotative language. The creative process: do you work instinctively or plan every single step? Where do your ideas come from?...

Berto4YoungTalents Update: EDITHMARCEL.Inspiration: workwear.
The use of prints is also featured here but extended to various garments, making the brand's iconic effigy a clear reference to the recurring use of logos and prints in the workwear universe. Technical or typical workwear materials such as denim, moleskin, nylon...

BERTO FOR TAC WORKWEARArtisanal cotton aprons, for those who love their craft.
What was your first project? One day, a chef friend of mine, almost jokingly, asked me to make him a "special" apron. From this, I understood that artisans who create beautiful and unique things need more style in their aprons without compromising on durability!...

Berto4YoungTalents Update: Kjøre Project.Different settings for a unique product.
A stone quarry, a secluded beach, New York and its bridges. Three different settings for Kjøre Project and its products: some of Berto's most renowned fabrics were used to create them. These are paired with precious leathers that undergo very ancient aging treatments.

BERTO FOR NN STREETWEARJapanese streetwear meets the world of vintage motors.
What was your first project? We named our first project "THE ROAD" jumpsuit. We wanted to revisit a classic work jumpsuit with a modern twist, so we completely reconstructed the fit while preserving the essence of the full coverall - rugged, masculine, raw. The...

Berto4YoungTalents Update: Ma Va’ Collection.Great women and geometries that leave a mark.
An autumn/winter collection inspired by marble, velvet, geometry, light and color, the strong personality of Gigina and her sister Nedda that can still be felt in the beautiful early twentieth-century Villa Necchi Campiglio, just steps from Milan's center. And Necchi...

THE DYNEEMA PROJECTExperimentation with new yarns and recent technologies for next-generation products.
Starting this fall, as part of "The Dyneema Project", Berto has partnered with DSM Dyneema to promote and facilitate innovation in premium denim. The first result of this collaboration is a patent-pending technology that leads to an almost indestructible denim fabric....

BERTO FOR CATERINA MOROFashion, yes, but with an innovative and experimental attitude.
What was your first project? I started with practical experience, selling my first garments on Etsy and trying to test public feedback. However, my first official project, and the one I will always hold dear to my heart, was the demi-couture capsule that I created as...

Berto4YoungTalents Update: EDITHMARCEL.BEAUTEÉ DECADÉNTE, the new collection from our talent.
The collection looks, with admiration and nostalgia, at the splendor of ancient Greece, its sublime art, and majestic architecture. However, what interests the designers is not only the timeless character of ancient art but its relationship with time and the...

BERTO FOR HELLEQUINODenim in its most intense beauty.
What was your first project? Hellequino is my first "solo" project. It stems from the desire to make my statement in the Raw and Workwear world, trying to blend elements of classic Italian tailoring with the pure functionality that these garments typically represent....

Berto4YoungTalents Update: Progetto Quid.The trendy and ethical innovations of our talent.
Giving a second chance to this material is not the only goal: the unique value of Progetto Quid, as told to us in the presentation interview of our talents, is also given by the fact that those who create the collections come from difficult and fragile backgrounds,...

BERTO FOR ME IS ELChallenging stereotypes to create a sense of freedom.
What was your first project? My first real project with clothing was a men’s underwear collection; it was one of the projects required to graduate from the Design Academy. I initially graduated there, then decided to study Fashion Design. The creative process: do you...

New York Denim Days by Ian BerryThe story of our Recycrom project in NY.
Ian also had the opportunity to participate in our special RECYCROM project, created with our fabrics and a lot of creativity. Below is his comment on this Indigo experience between art and sustainability. "Juan Manuel collaborated with Officina39 and Berto Industria...

BERTO FOR DU NORD PROJECTSFormal denim apparel from the Netherlands.
What was your first project? My brand Du Nord Projects is my first venture. The first product is a formal work denim trouser, The Zachary, and the project is called "Le Jean Du Nord". The creative process: do you work instinctively or plan every single step? Where do...

Berto Meets the Dutch Royal FamilyIn Milan, celebrations for the Italy–Netherlands partnership in denim.
In recent years, the Global Denim Awards have become the world’s leading platform shaping the future of denim—spanning design, innovation, sustainability, and craftsmanship. The GDA team presented an exhibition at the Triennale di Milano from June 17 to 23: the aim...

Who is next? Our berto4youngtalents?Matteo Lamandini and Milano140 finalists in the Vogue competition.
In this ninth edition, an international jury composed of top buyers, fashion journalists, and opinion makers will be called upon to judge the finalists' collections and determine the winners. Among the finalists? Also two of our Berto4YoungTalents, namely...

BERTO FOR GEPPEBBAA duo of designers in life and work.
What was your first project? A pair of trousers. We call this project "geppebba," a mix of our names Geppetto & Ebba. A design with the potential to become a timeless classic. The design distills the look of a form that follows its function and represents our...

BERTO FOR ST BEEXMen's clothing and lifestyle beyond the realm of fashion.
What was your first project? My first project was the result of my initial fashion design idea, which was to create eye-catching fitted casual tops for young men. I named it Marteino, after my middle name. The creative process: do you work instinctively or plan every...

Fabrics that FitBerto's denim featured in Sportwear International.
For several years now, we have been producing a small collection to highlight the fit and performance of our products. Sportswear International magazine has conducted a photo shoot using these garments to present the trends for the upcoming 2018/2019 season. The...

Celebrating History. Weaving the Future.The Ma Va' Collection celebrates Berto's 130th anniversary.
A special tribute to the yarn-dyed fabrics that have made Berto's excellence renowned worldwide. A moment where the company's excellence and past meet the future and the investment in young talents: the collection's garments were created by the brand Ma Va’, a brand...

BERTO FOR INDETAILDenim and essential attitude.
What was your first project? My first project is a reversible dress-apron. I oversaw the entire process, from concept through artisanal tailoring. I like to include it among my projects because it was truly one of my first ideas to take shape. It carries an emotional...

Denim CoversAn iconic exploration of editorial excellence.

Denim ProfilesAn interview with the creator of 3x1, New York.
Your background comes from the world of golf, but also from the skate scene: do you believe your previous experiences had a positive influence on your professional outcome? I am sure both played a role in allowing me to become who I am, but it was my passion for golf,...

BERTO FOR MILANO140Men's fashion: tailoring aimed at the contemporary.
What was your first project? M140 is our first project and was born just 1 year ago. From the very first collection, we have been driven by the desire to reinvent classic Italian garments, to which we are so attached due to my family's textile experience. This journey...

DiptychEDITHMARCEL's FW1718 collection at Altaroma
The program, divided into three sections, also featured Gianluca Ferracin and Andrea Masato, founders of the no-gender brand EdithMarcel and part of our Berto4YoungTalents team. "A meeting between pure minimalism, the essence of the brand since its foundation in 2015,...

News for SS 2018 from Kingpins AmsterdamGood news from Amsterdam.

#BERTOLIVEOur denim for Berto Salotti’s new project
Our research focused on creating a denim fabric that meets specific requirements: a new way to use denim, made possible by producing an indigo fabric that is abrasion-resistant and long-lasting, whose color remains even after frequent washes. Berto Salotti used it to...

BERTO FOR DZAINOMinimalist, clean aesthetics.
What was your first project? Our first project started with the idea of producing a new yoga mat bag. Since we couldn’t find anything on the market that suited our needs, we felt it was time to design something new and fresh ourselves. The core idea behind our label...

Selvedge Run.The tradeshow dedicated to quality men's clothing and handcrafted products.
The philosophy of Selvedge Run is palpable: the selection of exhibiting brands is based on a few simple and important rules. The search focuses on brands with a strong DNA, a history of tradition and production, because heritage culture is very important. The approach...

Papillover for ChristmasThe festive bow tie.

Opus 2016: Winter EditionBerto and the new creative patterns.
During the next edition scheduled for Sunday, December 11 from 10:30 AM to 9:00 PM at Villa Fabris in Thiene. Berto will participate in this edition with the intent of presenting itself as a company but also as a creative laboratory, in some ways still tied to the...

BERTO FOR CHIARA SONDA / NEGOZIO SBAGLIATOA concept store supporting the short supply chain.
What was your first project? To start, I chose 100% cotton denim, the kind that's stiff, hard, and almost stands on its own! I made six pairs of pants, each different in both the fabrics used and the finishes. A canvas that fades with washing, leaving visible signs of...

COBALTThe Owl shirt made with Berto fabric.
Precise cut, a mix between casual and elegant. The material is only pure Italian denim made by Berto. The shirt is finely detailed with wooden, silk and linen buttons and the inside of the cuff in pure wool: the owl label is finally in metal.

Joe Co. Denim feat. Blue SelvedgeA collaboration with the English workwear brand from Manchester.

BERTO FOR VOLGGERDenim reinvented with a long-term mindset.
What was your first project? My first project was created for the Sympatex Award 2010. I designed a snowboarding uniform using fabrics from Sympatex and won second prize. It was very interesting, but also something new for me to work with these special fabrics and...

Global Denim Awards 2016Berto Industria Tessile and Edith Marcel present a collection that looks to the past to shape the future.
The collection, consisting of 5 outfits (2 menswear and 3 womenswear), is inspired by five decades that have, in various ways, marked the history of fashion. The 1920s were chosen as the post-war years and the rebirth of fashion, a period defined by sinuous lines and...

Autumn 2016 TrendsFollow Berto's seasonal trend research.

BERTO FOR OLYA KOSTERINAInspired fashion.
What was your first project? My first fashion-related project was my fashion blog called "Wild Young Heart". It was during the blog boom worldwide, but for Russia it was relatively new, so it was easier to stand out. I used it to showcase uncomfortable outfits created...

Jean School – Interview #1Today we meet Giovanni Hardjodikromo.
With a view to ongoing collaboration with the school and its students, we thought to ask the young designer a few questions and share his inspirations and the result of his work. 1. Do you remember the exact moment when you decided to become a fashion designer? I...

Berto Celebrates Twenty Years of Oeko-Tex® Standard 100 CertificationEnvironmental sustainability as a corporate value.
During the event organized in June 2016 with the contribution of the Varese Chamber of Commerce as part of the project "Sustainability: fundamental driver for innovation" – an initiative focused on innovation for the textile-clothing-fashion sector – we were honored...

BERTO FOR EUGENECar design becomes inspiration for fashion design.
What was your first project? As my first project, I was free to use any type of material and... I sprayed water on toilet paper and shaped it with water, creating a flower. It was a bit difficult to define them as actual "garments," but I liked the idea of...

Blue Selvedge for Mani/FatumFrom weaving remnants to a thesis: the mani/fatum project made with Blue Selvedge materials.
The starting material is the detail that makes the difference: fabric cuts derived from weaving leftovers such as cut selvedges and various sections of warp-only yarn from loom changeovers. The garments created are one-of-a-kind and embody the brand’s own manifesto....

BERTO FOR MITCHUMMElegant lifestyle and a great sense of humor.
What was your first project? I started with exclusive shirts and swimwear: nowadays, they are still my core business products. The creative process: do you work instinctively or plan every single step? Where do your ideas come from? After years, nothing has changed: I...

BERTO FOR MA VA’Tailored clothing for a personal style.
What was your first project? The first real project was a spring capsule for a store that wanted to offer garments refined in form and detailed in design. We offered the store's clientele the fundamentals of tailoring tradition and contemporary design to create unique...

BERTO FOR VVKIDZCreative project: new vintage, pop, and luxury.
What was your first project? The first project I ventured into in the clothing field was about T-shirts. The brand was called VITTORIO VALERIO: it consisted of worn-looking shirts, enzyme-washed and offered in a wide range of colors, both as a basic product and with...

BERTO FOR PROGETTO QUIDQuality fabrics recovered by women with a history of vulnerability.
What was your first project? Valeria - My first project was as a fashion coordinator for the creation of a plus-size line at the age of 23. Cristina - I attended a fashion academy in Verona, where I had the incredible opportunity to participate in internships within...

BERTO FOR MATTEO LAMANDINIWhen formal style is infused with elements from opposing worlds.
What was your first project? My first project was a capsule collection created as my final exam at Istituto Marangoni, with which, a year later, I managed to take part in and win the “Designer for Tomorrow” contest—an initiative led by Tommy Hilfiger in Berlin. The...

BERTO FOR UNTITLEDVWhen the search for a basic t-shirt leads you to create a new brand.
What was your first project? untitleDV is indeed my first project: a basic t-shirt characterized by a pocket with a patterned handkerchief that can be extracted or hidden depending on the occasion. The challenge was to reinterpret a basic garment like a classic...

BERTO FOR EDITH MARCELGender-neutral fashion with a denim touch.
What was your first project? As our first project, we like to think of our first project together, our first collection, SS16, presented during spring 2015 at Pitti Immagine, in a space reserved for the first time for genderless fashion. For us it was a unique...

BERTO FOR TGSUContemporary tailoring and workwear.
What was your first project? The first one worth talking about is Wood'd, a wooden accessories brand. It's still an exciting project and currently the largest among those we have in development: it's also the one that made the beginning of TGSU and its first seasons...

BERTO FOR STUDIOPRETZELWhen Eastern culture and contemporary design blend together.
What was your first project? My first project was a small capsule collection of t-shirts (obviously) and button-up shirts covered with Japanese fabrics. The creative process: do you work instinctively or plan every single step? Where do your ideas come from? I usually...

November 2015: Berto, Le Mani and the Story of a Handloom from 3×1 in NYC.Last season, Berto in collaboration with Manifattura 1887 launched the first entirely handmade indigo fabrics on the market.
The loom, shipped directly from Italy, made its first stop at the renowned 3X1 store on Mercer Street, New York, a true temple of Denim that immediately believed in this pure artisanal experience. The owner himself, Scott Morrison, stated that by using this fabric, he...

Global Denim Awards 2015Berto Industria Tessile and Studiopretzel win the "Best Fabric" award at the second edition of the Global Denim Awards.
Studiopretzel was founded in 2011 by Emiliano Laszlo, founder and creative director of the brand, and has its natural base in Tuscany. For this reason, from the beginning, it came naturally to utilize the great artisanal excellence of the region for the development of...

Sky and PureBerto's new dyes for SS18.
The SKY dye is a very light and bright blue that reminds us of the very first jeans that appeared in our wardrobes. PURE is a dye designed to achieve different types of washes quickly and effectively. These colors have been studied trying to emphasize even more the...

Stile Latino Narrates the New Era of the Tuxedo.Thanks to the use of denim, Stile Latino has reinterpreted the classic Tuxedo in a contemporary way: the result is an incredibly timeless garment.
History tells us that the origins of the Tuxedo are contested between the United States and the United Kingdom. According to the American version, the tuxedo officially originated in 1886, when tobacco industrialist Griswold Lorillard wore it for the first time to the...

BERTO FOR DESIGN AROUNDFashion, craftsmanship, 1950s inspirations.
What was your first project? Design Around was born two years ago. This is my first and only project. I immediately started working with skirts. Circle skirts. Because I was fascinated by the history of the dress revolution made by Christian Dior, because it was a...

New Craft: Manufacturing and Technological InnovationLast days to visit the Triennale exhibition and see Berto’s contribution
At the entrance to the Cathedral at the Fabbrica del Vapore, nine large, vertical, material installations will narrate the outcome of an encounter—anything but predictable—between design, art, and traditional know-how. Established manufacturers have been joined by...
Amsterdam Denim Days: Tailoring is Renewed with Wool-Denim.Manifattura 1887 at Blueprint, the show dedicated to both trade and consumer - in collaboration with the Woolmark brand and the Dutch "The Makers".
While denim establishes itself as one of the most beloved fabrics worldwide, its evolution continues even in wool-blend versions, and it is precisely this unprecedented collaboration that reaches a new milestone: a fabric with a high percentage of wool (65%)...

BERTO FOR Kjøre PROJECTAncient artisanal techniques for 100% handmade leather accessories.
What was your first project? My first project was a footwear line created back in university with some friends. The creative process: do you work instinctively or plan every single step? Where do your ideas come from? Let's say the creative work is very much of a...

Berto: 130 Years and beyond.High quality, innovation and sustainability. An interview with Berto by Carved in Blue.
"The fabrics we've made with TENCEL® are softer, brighter, the touch is unique and once sewn they adapt perfectly." For Autumn/Winter 2016, Berto accepted the unique challenge of offering a very special capsule collection made between Italy, Austria and New York....

Denim and Wayfarer: a Perfect Combination.Ray-Ban chooses Berto fabrics to make Wayfarer glasses even more iconic.
An iconic material for an accessory with an iconic style. Already available for a few seasons, Ray-Ban Wayfarer sunglasses made with our fabrics are certainly to be considered part of the "denim re-thinking" process that has involved numerous fashion brands in recent...

BERTO FOR PAPILLOVERBow ties designed and created in Italy with fabrics made by Berto.
What was your first project? Papillover is my first project. My sister and I, both passionate about accessories, decided to create a line of bow ties for men, women, and children. Papillover is a new way of experiencing the bow tie; in fact, our bow ties, entirely...

306 Hands for #Vanessa4newcraft360 hands bring an icon back to life.
Transferring rituals—repeated gestures handed down from generation to generation—age-old workmanship and innovative techniques into an exhibition, New Craft, dedicated to the genuine, contemporary craftsmanship of our region. The event organized by Berto Salotti in...

Introducing #Vanessa4newcraftThe third crowdcrafting project in collaboration with Berto Salotti.

BERTO FOR FROM OWLCasualwear and accessories for smart minds and adventurous spirits.
What was your first project? The first project was in 2014 with our first collection for summer 2015. Each new collection brings innovations and improvements from previous collections. The creative process: do you work instinctively or plan every single small step?...

#JEANSYOUHAVETOMOVEINReplay presents Hyperfree, an innovation in the active denim sector.
This new range of denim consists of an ultra-light fabric made with natural fibers and a very soft inner and outer surface. The collection is 100% elastic and guarantees 35% more movement compared to the best products previously made in this class. A variety of washes...

Indigo by Berto + Design by LagoTogether with LAGO at the 2016 Salone del Mobile.
