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Don’t Betray your Nature.

Don’t betray your Nature’ is the slogan of the new campaign celebrating the collaboration between Berto Industria Tessile and Jeckerson, the iconic ‘patch brand’ always in tune with the latest trends.

Jeckerson + Berto: Recycle, Reduce, Reuse.

The project’s objective is to raise consumer awareness about the value of the “3R” philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the “BERTO X JECKERSON” capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX fabric, produced using techniques that reduce the use of water and chemical solvents with eco-friendly dyeing and finishing treatments. The interior of the jeans is customized with embroidery, logos, and details that tell the story of the project.

© www.jeckerson.com

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Blue Tailoring.Discover Stefano Chiassai’s denim project

Blue Tailoring.

Discover Stefano Chiassai’s denim project

Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

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