Blog

Global Denim Awards 2016

Edith Marcel’s collection is a true tribute to the product and to creative genius. Precious pieces, conceived, designed, and crafted in Italy. A collection that looks to the past to shape the future; a new chapter in the history of fashion that starts with the choice of fabric.

The collection, consisting of 5 outfits (2 menswear and 3 womenswear), is inspired by five decades that have, in various ways, marked the history of fashion. The 1920s were chosen as the post-war years and the rebirth of fashion, a period defined by sinuous lines and fluid, luxurious fabrics.

The 1950s are the decade of rock ’n’ roll, blue jeans, T‑shirts, and polka-dot patterns. The leather jacket becomes an indispensable menswear must-have. The fashion of these years marks a period of renewal: the austere mood gives way to polished looks inspired by pin‑ups. After hard years in which women were compelled to take men’s place in factories and offices, women—elegant, refined, and highly feminine—reclaim their role with more strength than ever. At last, women dare more. The 1960s are a time of profound social change, the decade of casualwear and bare legs. A fashion that favors anti‑form silhouettes, a cry of protest—an era of small and great revolutions. A decade that changed the course of humanity forever, with its contradictions, its revolutions, its cornerstones, and its style that was never banal. The 1970s and 1980s were then chosen because they celebrate denim in all its forms. These are years of emancipation and economic recovery—years of excess and extravagance. They are Berto’s glorious years, the ones that made it known worldwide.

Creating the collection was a slow, intimate experience that saw Andrea and Gianluca moved to work with fabrics 100% Made in Veneto, the manufacturing heartland of denim par excellence. All the fabrics used were meticulously selected to recreate the look and hand of those used in the past; moreover, two fabrics were developed specifically for this project.

A truly collaborative team effort that saw us bold and enthusiastic in bringing to life a collection that encapsulates the history of fashion—seen entirely through an indigo lens.

Read more Articles

Blue Tailoring.Discover Stefano Chiassai’s denim project

Blue Tailoring.

Discover Stefano Chiassai’s denim project

Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

read more
Don’t Betray your Nature.Recycle, Reduce, Reuse.

Don’t Betray your Nature.

Recycle, Reduce, Reuse.

The project's objective is to raise consumer awareness about the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the "BERTO X JECKERSON" capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX...

read more