The loom, shipped directly from Italy, made its first stop at the renowned 3X1 store on Mercer Street, New York, a true temple of Denim that immediately believed in this pure artisanal experience. The owner himself, Scott Morrison, stated that by using this fabric, he wanted to send a very strong signal to the market: offering his clientele a precious product that embodies centuries-old tradition and goes beyond common purchasing logic.
The weaver Elena Sanguankeo demonstrated to the store’s select clientele, curious onlookers, and journalists how she creates such an authentic, one-of-a-kind fabric of inestimable value with her 3,000 beats per meter. A maximum of three meters can be produced each day. The limited production capacity testifies to the uniqueness of these fabrics, whose quality and originality can only be guaranteed through individual, manual work.
At a crucial moment for the Fashion system, where attention is shifting from functional aspects of the product to intangible ones, Berto, with these fabrics created using manual warping machines and looms, Le Mani, aims to share an experience where culture, creativity, and tradition merge in an unbreakable bond and become the protagonists of a new project bridging past, present, and future.
For some time, Berto had been searching for a product that could redirect attention to that unique and unmistakable heritage that is “know-how.” The fabrics from the Le Mani collection fulfill the Company’s desire to create something that can endure over time and convey our iconic artisanal heritage. The artisanal component of these products, demonstrating superior quality and meticulous attention to detail, becomes something to proudly display: an element that guarantees their value and authenticity.
