Breathing New Life, Creating Lasting Value
The initiative, which began as “The White Project”, provided Ferrari Fashion School students with direct access to our materials archive, including imperfect and surplus fabrics.
This allowed the future designers to transform these materials into garments and impactful installations, culminating in a final runway show and exhibition. The project is a tangible and virtuous example of how collaboration between industry and fashion schools can:
- Generate lasting value: Proving that surplus can become excellence.
- Promote a culture of reuse: Instilling the principles of responsible design in the new generation from the earliest stages of their education.
Supporting material reuse is a concrete responsibility for us that contributes to a more ethical and circular industry. We thank Ferrari Fashion School for their trust and for sharing our commitment to a more circular and conscious future for fashion.
