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Pianeta // the New Circular Denim

In collaboration with BLACKHORSE LANE, EVEREST, and MARCHI E FILDI, we presented “PIANETA”, our NEW CIRCULAR DENIM.

An important ECO-Collaboration among several companies of the EUROPEAN DENIM VALUE CHAIN.

On December 6th, after the second day of Denim Première Vision, we presented this ECO-Collaboration among several companies of the EUROPEAN DENIM VALUE CHAIN.

To celebrate this Premium-SUSTAINABLE DENIM FABRIC, we have collaborated with:

  • Blackhorse Lane Ateliers, a producer and retailer of selvedge prêt-à-porter and organic raw denim jeans in London, with a particular focus on sustainability, the denim community, and product quality;
  • Everest – textile technologies, an Italian company offering an innovative and sustainable range of textile treatments for the clothing industry;
  • Marchi & Fildi Spa, a yarn manufacturer located in Northern Italy, focused on innovation and sustainability. The company also produces ECOTEC® yarns, which, thanks to reduced consumption of up to 78% in water and up to 56% in CO2 emissions, manage to produce with significant reductions in environmental impact. The same technology is indeed used to produce yarns for Berto.

These companies have thus created this exclusive project where the yarn is made through the Ecotec® system by MARCHI E FILDI, the fabric is produced by BERTO, the garments are designed and made by BLACKHORSE LANE, and finally washed by EVEREST.

Our goal is to make the denim world more circular, throughout the entire value chain.

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Blue Tailoring.Discover Stefano Chiassai’s denim project

Blue Tailoring.

Discover Stefano Chiassai’s denim project

Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

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Don’t Betray your Nature.Recycle, Reduce, Reuse.

Don’t Betray your Nature.

Recycle, Reduce, Reuse.

The project's objective is to raise consumer awareness about the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the "BERTO X JECKERSON" capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX...

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