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Sky and Pure

For the Heritage SS18 collection, Berto has opened the Denim archives, in a frantic search for that true blue that has made history.

The company has developed two new dyes, recalibrating the entire production process, allowing the achievement of an intense color that is easy to wash. These dyes, SKY and PURE, requiring fewer vats for the coloring process, in turn allow savings for the company in terms of chemical agents, water, and electricity.

These new blues have become a challenge for the brand, a journey to rediscover the authenticity of the product.

These new blues have become a challenge for the brand, a journey to rediscover the authenticity of the product.

The SKY dye is a very light and bright blue that reminds us of the very first jeans that appeared in our wardrobes.

PURE is a dye designed to achieve different types of washes quickly and effectively.

These colors have been studied trying to emphasize even more the company’s commitment to the territory and eco-sustainability in general. They are more sustainable dyes, with a lower environmental impact. Specifically, during the dyeing phase, they require the use of fewer chemical agents, fewer processing vats, and therefore less water and electricity. In the washing phase, laundries will also benefit from these casts: despite being very intense colors, they fade quickly, and this brings a 360° saving in water, energy, chemical agents, and time.

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Blue Tailoring.Discover Stefano Chiassai’s denim project

Blue Tailoring.

Discover Stefano Chiassai’s denim project

Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

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Don’t Betray your Nature.Recycle, Reduce, Reuse.

Don’t Betray your Nature.

Recycle, Reduce, Reuse.

The project's objective is to raise consumer awareness about the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the "BERTO X JECKERSON" capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX...

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