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THE DYNEEMA PROJECT

The experimentation with new yarns and the latest technologies has led us to create next-generation products that offer superior performance, bridging the gap between fashion and technical apparel.

An elite program for extreme heavy duty applications or extreme sport.

Starting this fall, as part of “The Dyneema Project”, Berto has partnered with DSM Dyneema to promote and facilitate innovation in premium denim. The first result of this collaboration is a patent-pending technology that leads to an almost indestructible denim fabric. The ultra-lightweight Dyneema® fiber is up to 15 times stronger than steel and up to 40% stronger by weight than aramid fiber. This has allowed us to create a lightweight, high-strength denim by blending Dyneema® with natural products like cotton, achieving performance up to 7 times better than typical jeans and jacket combinations. “Denim with Dyneema® is so strong and abrasion-resistant that it becomes the ideal fabric for extremely heavy applications or extreme sports,” says Giovanni Henssen, Business Development Manager at DSM Dyneema. Fabrics made with Dyneema® are called Amstrong and are not only extremely durable, but thanks to the typical characteristics of indigo canvas, they will age without compromising performance. The real innovation is that the color fades without affecting performance.

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Blue Tailoring.Discover Stefano Chiassai’s denim project

Blue Tailoring.

Discover Stefano Chiassai’s denim project

Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

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Don’t Betray your Nature.Recycle, Reduce, Reuse.

Don’t Betray your Nature.

Recycle, Reduce, Reuse.

The project's objective is to raise consumer awareness about the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the "BERTO X JECKERSON" capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX...

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