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The Time is Now! 5 Oddly Beautiful Looks.

Let us delve into the The Time is Now project and the inspiration that gave life to the 5 looks featuring Berto fabrics.

The collection tells the story of eighteen-year-old Jonah, pure in spirit but poisoned in body.

The collection tells the story of eighteen-year-old Jonah, pure in spirit but poisoned in body. In a catastrophic image of a post-modern era destroyed by pollution, eighteen-year-old Jonah is a beautiful boy, pure in spirit but poisoned in body. The collection narrates his story. The garments he wears, perfectly tailored and made with sustainable fabrics, are nonetheless shrouded in toxic substances, like the environment he lives in, which in a kaleidoscopic contrast recomposes shades and colors that are splendid yet deadly. The silhouette is well-defined, wrapped in fitted trousers and structured jackets, the cuts are precise, the fit is refined, the details thoughtful. Seemingly simple lines express a precise style and strong inspiration. The choice of fabrics is extensive, drawing from the urban wardrobe. The denim is produced by Berto using its own production waste, saving 70% on water consumption, 85% on chemicals, and 60% on CO2 emissions.

Collection by Minhae Ha, Zicen Zhang.
© PH. Stefano Casati

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