{"id":3808,"date":"2025-06-30T16:35:32","date_gmt":"2025-06-30T14:35:32","guid":{"rendered":"https:\/\/www.berto.it\/innovation\/"},"modified":"2025-09-11T15:41:34","modified_gmt":"2025-09-11T13:41:34","slug":"innovation","status":"publish","type":"page","link":"https:\/\/www.berto.it\/en\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(20,20,20,0.33) 0%|rgba(20,20,20,0.33) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.berto.it\/wp-content\/uploads\/2025\/06\/berto-innovazione-hero.webp&#8221; height=&#8221;720px&#8221; height_tablet=&#8221;50vh&#8221; height_phone=&#8221;50vh&#8221; height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; 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header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_last_edited=&#8221;off|phone&#8221; custom_css_free_form=&#8221;selector h3 {||    margin-top: 20px;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>INNOVATION<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_1_tablet=&#8221;||40px||false|false&#8221; padding_1_phone=&#8221;||40px||false|false&#8221; padding_1_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F4F4F4&#8243; inner_width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; 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custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|10%|||false|false&#8221; custom_padding_tablet=&#8221;|0%|||false|false&#8221; custom_padding_phone=&#8221;|0%|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;46px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;22px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>EXPERIMENTATION, QUALITY AND VISION<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||60px||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|10%|||false|false&#8221; custom_padding_tablet=&#8221;|0%|||false|false&#8221; custom_padding_phone=&#8221;|0%|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For Berto, innovation means enhancing tradition through research and technology. Each fabric emerges from a perfect balance between craftsmanship and experimentation, combining past experience with the most advanced solutions to improve quality, performance, and sustainability.<\/p>\n<p>Our R department works continuously to develop new treatments, optimize production processes, and reduce environmental impact, transforming denim into an increasingly versatile and responsible material.<\/p>\n<p>Thanks to an extensive network of partnerships, we collaborate with companies, institutions, and designers to explore new possibilities and guide Italian textiles toward the future. Combining different skills and visions allows us to bring innovative projects to life and anticipate the needs of an ever-evolving market.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_letter_spacing=&#8221;2px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|10%|||false|false&#8221; custom_padding_tablet=&#8221;|0%|||false|false&#8221; custom_padding_phone=&#8221;|0%|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]INNOVATION IS THE BRIDGE BETWEEN OUR PAST AND THE FUTURE OF DENIM.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; 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Each fabric emerges from a perfect balance between craftsmanship and experimentation, combining past experience with the most advanced solutions to improve quality, performance, and sustainability. 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