{"id":4678,"date":"2025-01-10T13:17:55","date_gmt":"2025-01-10T12:17:55","guid":{"rendered":"https:\/\/www.berto.it\/sky-and-pure\/"},"modified":"2025-10-30T18:03:52","modified_gmt":"2025-10-30T17:03:52","slug":"sky-and-pure","status":"publish","type":"post","link":"https:\/\/www.berto.it\/en\/sky-and-pure\/","title":{"rendered":"Sky and Pure"},"content":{"rendered":"<p>The SKY dye is a very light and bright blue that reminds us of the very first jeans that appeared in our wardrobes.<\/p>\n<p>PURE is a dye designed to achieve different types of washes quickly and effectively.<\/p>\n<p>These colors have been studied trying to emphasize even more the company&#8217;s commitment to the territory and eco-sustainability in general. They are more sustainable dyes, with a lower environmental impact. Specifically, during the dyeing phase, they require the use of fewer chemical agents, fewer processing vats, and therefore less water and electricity. In the washing phase, laundries will also benefit from these casts: despite being very intense colors, they fade quickly, and this brings a 360\u00b0 saving in water, energy, chemical agents, and time.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SKY dye is a very light and bright blue that reminds us of the very first jeans that appeared in our wardrobes. PURE is a dye designed to achieve different types of washes quickly and effectively. These colors have been studied trying to emphasize even more the company&#8217;s commitment to the territory and eco-sustainability [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-4678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sky and Pure | Berto Industria Tessile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berto.it\/en\/sky-and-pure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sky and Pure | Berto Industria Tessile\" \/>\n<meta property=\"og:description\" content=\"The SKY dye is a very light and bright blue that reminds us of the very first jeans that appeared in our wardrobes. 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