BERTO FOR EUGENE
Can you recall the exact moment when you decided to become a fashion designer?

Eight years ago, when I was 20 years old, I entered the department of fashion design. Before that, it was my dream to be a car designer. Maybe that's why I'm still told a lot that my design is as if it's a structural design of a car.
Thinking outside the box to create something unique.
What was your first project?

When I was in BA, my first project was a textile project. I could use any materials. I sprinkled water on the toilet paper and then shaped it like a flower. It’s hard to say’’clothes’ but I think it's hard to say it's clothes, but I think attempts to develop clothes from another field other than clothes give me the power to make new and experimental clothes.

Creative process: do you work instinctively or planning each single small step? Where do your ideas come from?

I generally take photos a lot and I save all the images whenever I get inspired from that. I work back and forth. I, of course, got inspired instinctively, but  always made plans for single steps and big steps. Then, from time to time I got new inspiration all of sudden. And then I go through all of my galleries. Pick some images that can be interpreted with fabric, then pin it to the mood board and make a sample one by one. And if there are any of the samples that I like, I shape them specifically. And test it with Photoshop, drawing, and draping, and then make it into toiles. And after several toiles, I make the garments.

What did you think when you have been contacted by Berto first?

I was so happy to get contacted by Berto. I met Berto at PV for the first time. And I saw Flocking denim, which has lots of different colors. I already designed my whole collection in my imagination at PV.

Which Berto’s fabrics have you been working with for your project/collection?

I love Flocking denim because I can make the fabric color look different as I want or by age.

What's the most meaningful part about this project in your opinion? What have you been able to achieve thanks to this program? 

Through this project, I studied how to make shapes through textile and it was most meaningful that I was able to create my own techniques. And I’m now preparing my own brand and competition with this Flocking fabric.

“Less but better” could be read as an endorsement for purity in design but in fashion design too. It can also be adopted as an environmental message about reduction and sustainability. What do you think about this?

As like for Berto, “Being a sustainable company is not the ultimate goal but a concrete and shared value”, for me sustainable brand is not the ultimate goal either. But I also believe that sustainability is a way to make the brand keep going. 

Is there anything you'd like to do that you haven't done yet?

I'd like to develop other wearable items with this same fabric technology development such as denim jackets and jeans. Denim is casual item that consumers wear casually, and I would like to develop more wearable items. For the next collection, I’m making pieces which I was supposed to make.