THE WORLD OF BERTO:
CULTURE AND INNOVATION

A space dedicated to stories, trends, and news from the textile world.

From Made in Italy tradition to the most innovative projects, we tell the story of denim through our perspective: a living canvas that evolves alongside fashion, design, and lifestyle.

Blue Tailoring.Discover Stefano Chiassai’s denim project

Blue Tailoring.

Discover Stefano Chiassai’s denim project

Blue Tailoring is the story of an "ideal collection," created not for sale but to become a creative laboratory and the expression of a personal poetic vision. It is a project that international designer Stefano Chiassai created with Berto fabrics: the goal was to...

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Ethical Weaves.Discover the documentary.

Ethical Weaves.

Discover the documentary.

Change is happening before our eyes. Fashion is one of the most polluting industries in the world and it's a problem that concerns all of us. This sector is attributed with 20% of global water waste, 10% of carbon dioxide emissions and not only that, 85% of the...

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Don’t Betray your Nature.Recycle, Reduce, Reuse.

Don’t Betray your Nature.

Recycle, Reduce, Reuse.

The project's objective is to raise consumer awareness about the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration emerges the "BERTO X JECKERSON" capsule collection, featuring the iconic Jeckerson patch: 6 jeans made with DENIM DETOX...

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BERTO FOR PINA CYCLE MOTIONArchitects, more than designers.

BERTO FOR PINA CYCLE MOTION

Architects, more than designers.

What was your first project? We began by studying the forms of a natural phenomenon called 'calanchi' - long, thin, and deep furrows created by water erosion, typical of clay soils. We studied and verified the natural modulations of these prodigies, translating them...

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Berto Textile Industry for BUGATTI.100% Italian Jeans

Berto Textile Industry for BUGATTI.

100% Italian Jeans

100% Made in Italy jeans, crafted with Italian fabric produced by Berto Textile Industry. This is an "ingredient branding" project that we developed in collaboration with our German client Bugatti: an excellent example of a long-term win-win partnership. All parties...

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BERTO FOR UPPLOMBMinimalism meets sartorial essence.

BERTO FOR UPPLOMB

Minimalism meets sartorial essence.

What was your first project? Our first project together was the overalls, the first outcome of our research, the core item of our brand, our connotative language. The creative process: do you work instinctively or plan every single step? Where do your ideas come from?...

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Berto4YoungTalents Update: EDITHMARCEL.Inspiration: workwear.

Berto4YoungTalents Update: EDITHMARCEL.

Inspiration: workwear.

The use of prints is also featured here but extended to various garments, making the brand's iconic effigy a clear reference to the recurring use of logos and prints in the workwear universe. Technical or typical workwear materials such as denim, moleskin, nylon...

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BERTO FOR HELLEQUINODenim in its most intense beauty.

BERTO FOR HELLEQUINO

Denim in its most intense beauty.

What was your first project? Hellequino is my first "solo" project. It stems from the desire to make my statement in the Raw and Workwear world, trying to blend elements of classic Italian tailoring with the pure functionality that these garments typically represent....

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BERTO FOR GEPPEBBAA duo of designers in life and work.

BERTO FOR GEPPEBBA

A duo of designers in life and work.

What was your first project? A pair of trousers. We call this project "geppebba," a mix of our names Geppetto & Ebba. A design with the potential to become a timeless classic. The design distills the look of a form that follows its function and represents our...

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BERTO FOR INDETAILDenim and essential attitude.

BERTO FOR INDETAIL

Denim and essential attitude.

What was your first project? My first project is a reversible dress-apron. I oversaw the entire process, from concept through artisanal tailoring. I like to include it among my projects because it was truly one of my first ideas to take shape. It carries an emotional...

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Denim ProfilesAn interview with the creator of 3x1, New York.

Denim Profiles

An interview with the creator of 3x1, New York.

Your background comes from the world of golf, but also from the skate scene: do you believe your previous experiences had a positive influence on your professional outcome? I am sure both played a role in allowing me to become who I am, but it was my passion for golf,...

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DiptychEDITHMARCEL's FW1718 collection at Altaroma

Diptych

EDITHMARCEL's FW1718 collection at Altaroma

The program, divided into three sections, also featured Gianluca Ferracin and Andrea Masato, founders of the no-gender brand EdithMarcel and part of our Berto4YoungTalents team. "A meeting between pure minimalism, the essence of the brand since its foundation in 2015,...

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#BERTOLIVEOur denim for Berto Salotti’s new project

#BERTOLIVE

Our denim for Berto Salotti’s new project

Our research focused on creating a denim fabric that meets specific requirements: a new way to use denim, made possible by producing an indigo fabric that is abrasion-resistant and long-lasting, whose color remains even after frequent washes. Berto Salotti used it to...

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BERTO FOR DZAINOMinimalist, clean aesthetics.

BERTO FOR DZAINO

Minimalist, clean aesthetics.

What was your first project? Our first project started with the idea of producing a new yoga mat bag. Since we couldn’t find anything on the market that suited our needs, we felt it was time to design something new and fresh ourselves. The core idea behind our label...

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Opus 2016: Winter EditionBerto and the new creative patterns.

Opus 2016: Winter Edition

Berto and the new creative patterns.

During the next edition scheduled for Sunday, December 11 from 10:30 AM to 9:00 PM at Villa Fabris in Thiene. Berto will participate in this edition with the intent of presenting itself as a company but also as a creative laboratory, in some ways still tied to the...

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COBALTThe Owl shirt made with Berto fabric.

COBALT

The Owl shirt made with Berto fabric.

Precise cut, a mix between casual and elegant. The material is only pure Italian denim made by Berto. The shirt is finely detailed with wooden, silk and linen buttons and the inside of the cuff in pure wool: the owl label is finally in metal.

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BERTO FOR VOLGGERDenim reinvented with a long-term mindset.

BERTO FOR VOLGGER

Denim reinvented with a long-term mindset.

What was your first project? My first project was created for the Sympatex Award 2010. I designed a snowboarding uniform using fabrics from Sympatex and won second prize. It was very interesting, but also something new for me to work with these special fabrics and...

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BERTO FOR OLYA KOSTERINAInspired fashion.

BERTO FOR OLYA KOSTERINA

Inspired fashion.

What was your first project? My first fashion-related project was my fashion blog called "Wild Young Heart". It was during the blog boom worldwide, but for Russia it was relatively new, so it was easier to stand out. I used it to showcase uncomfortable outfits created...

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BERTO FOR MITCHUMMElegant lifestyle and a great sense of humor.

BERTO FOR MITCHUMM

Elegant lifestyle and a great sense of humor.

What was your first project? I started with exclusive shirts and swimwear: nowadays, they are still my core business products. The creative process: do you work instinctively or plan every single step? Where do your ideas come from? After years, nothing has changed: I...

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BERTO FOR MA VA’Tailored clothing for a personal style.

BERTO FOR MA VA’

Tailored clothing for a personal style.

What was your first project? The first real project was a spring capsule for a store that wanted to offer garments refined in form and detailed in design. We offered the store's clientele the fundamentals of tailoring tradition and contemporary design to create unique...

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BERTO FOR VVKIDZCreative project: new vintage, pop, and luxury.

BERTO FOR VVKIDZ

Creative project: new vintage, pop, and luxury.

What was your first project? The first project I ventured into in the clothing field was about T-shirts. The brand was called VITTORIO VALERIO: it consisted of worn-looking shirts, enzyme-washed and offered in a wide range of colors, both as a basic product and with...

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BERTO FOR TGSUContemporary tailoring and workwear.

BERTO FOR TGSU

Contemporary tailoring and workwear.

What was your first project? The first one worth talking about is Wood'd, a wooden accessories brand. It's still an exciting project and currently the largest among those we have in development: it's also the one that made the beginning of TGSU and its first seasons...

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Sky and PureBerto's new dyes for SS18.

Sky and Pure

Berto's new dyes for SS18.

The SKY dye is a very light and bright blue that reminds us of the very first jeans that appeared in our wardrobes. PURE is a dye designed to achieve different types of washes quickly and effectively. These colors have been studied trying to emphasize even more the...

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