November 2015: Berto, Le Mani and the story of the handloom at the 3x1 store in NYC.
Last season, Berto in collaboration with Manifattura 1887 launched onto the market the first Indigo fabrics made entirely by hand and in November 2015 Berto has decided to bring a loom around the world to tell a story that smacks of authenticity, craftsmanship and high quality.

The loom, shipped directly from Italy, made his first stop at the famous 3X1 store in Mecer Street - New York City - a real Denim Temple that has immediately believed in such pure craftmanship experience. The owner, Scott Morrison, said that by using this fabric he wanted to give a very strong signal to the market, i.e. to offer its customers a very valuable product that contains within itself a centuries-old tradition and goes beyond the usual purchase logics.
The fabrics of the collection Le Mani respond to the desire to accomplish something that can last over time and convey our iconic artisan heritage.
The weaver Elena Sanguankeo has thus demonstrated to the selected clientele of the store, onlookers and journalists, how with her 3000 strokes per metre she creates a unique and authentic fabric of inestimable value. Every day up to three meters can be produced. Even the reduced production capacity testifies to the unmistakability of these fabrics whose quality and originality can be guaranteed only by the manual work of a single person.

At a time of crucial importance for the fashion industry, where the focus is shifting from the functional aspects of the product to the intangible ones, with the fabrics of the collection Le Mani made with manual warpers and handlooms, Berto wants to tell an experience where culture, creativity and tradition merge in an unbreakable bond and become protagonists of a new project embracing past, present and future.

Berto has long been looking for a product that could shift the attention toward the unmistakable and unique heritage that is the "know-how". The fabrics of the collection Le Mani respond to the desire to accomplish something that can last over time and convey our iconic artisan heritage. The handicraft component of these products, demonstrating a superior quality and a meticulous attention to detail, becomes something to be shown with pride: an element that guarantees the authenticity and value.