Time is Now! The Show.
The Time is Now! We can’t put it off any longer. The topic of sustainable fashion is not just a fad, but a urgent issue.

The call to action issued by the Istituto Europeo di Design, together with the Italian Detox Improvement Consortium and Greenpeace Italy, on the occasion of Pitti Immagine Uomo led to a research and development project involving the creation of menswear collections focused on the use of environmentally friendly raw materials.

5 eco-friendly capsule collections and 5 fashion films of storytelling.
The Time is Now! is the end result – 5 eco – friendly capsule collections and 5 fashion films of storytelling made by 15 creatives, all students on IED’s Undergraduate courses of Fashion Design and Fashion Stylist at its sites in Milan, Rome, Florence, Turin and Como, with the creative direction of Alessia Crea, IED former student and Casamadre co-founder.

The key players have all taken to the field… The Time is Now!