Don't Betray your Nature.
"Don't betray your nature" is the claim of the new campaign that celebrates the collaboration between Berto Industria Tessile and Jeckerson, the "patch" brand always careful to the latest trends.
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Jeckerson + Berto: Recycle, Reduce, Reuse.
The project desires to empower the consumer awareness of the value of the "3R" philosophy: Recycle, Reduce, Reuse. From this collaboration, the capsule collection "BERTO X JECKERSON". Its features are the iconic Jeckerson patch: 6 jeans made with DENIM DETOX fabric, produced using techniques that reduce the use of water and chemical solvents with eco treatments during the dyeing and finishing. The inside of the jeans is customized with embroidery, logos and details that tell the story.