Denim e Design meet in the new project by A and L
Can you recall the exact moment when you decided to become a fashion designer?

The word Fashion Designer scares us a little, in the good sense of the term, because we both have always seen this figure as an icon, an almost unattainable figure. So, today, calling ourselves in this way it sounds strange but makes us very proud. For both, there was no a "key moment": since we were children we fell in love with this world and we worked to make it a job, directing the study path towards this goal.

We are very attentive to the technical part, linked to the use of denim and treatments, so that the product is as long-lasting as possible.
What was your first project?

Aelle is our first project together, it is the union between our different professional paths. 
Ludovica's, more linked to the world of design and Alex's, more technical, linked to the world of denim treatments. The idea of the name AELLE was also born from this combination, that is the pronunciation, in one breath, of their initials A and L. 
We, therefore, tried to put these two worlds together and create something different, that is to propose the treatments that usually do on clothing such as 5 pockets or jackets on accessories, bags, clutches, keyrings and small accessories.
 We tried to play on this novelty and the vastness of possible treatments on denim.

Creative process: do you work instinctively or planning each single small step? Where do your ideas come from?

The creative part is very impulsive and emotional. Each idea has its own life and each is born differently. Everything that surrounds us is a source of inspiration, trivially walking in the city center, going to the sea, traveling are all starting points. For example, the idea of using denim was born in a flea market, seeing a handcrafted bag made with a patchwork of old jeans. While the subsequent steps have a much more technical, studied and thoughtful approach. The design part is always studied thinking about functionality and all the uses that the end customer would like to have a particular object.
 Then we are very attentive to the technical part, linked to the use of denim and treatments, so that the product is as long-lasting as possible.

What did you think when you were contacted by Berto first?

We were extremely happy and satisfied, we knew the company because we worked previously and we knew of the attention with which it turns to small businesses like ours, helping them, especially in the birth phase. Furthermore, our project was born to make the entire supply chain within national borders, from fabric to production, and that it was as "green" and sustainable as possible. And Berto, in this sense, is the denim company that focuses most on these issues. The choice was essential.

Which Berto’s fabrics have you been working with for your project/collection?

The whole proposal is mainly based on the use of GLOBE EVO ONE, its very intense indigo tone has allowed us to treat it in a very different and extreme way. This gave the product an edge.
We also used CATCH BLACK BLACK and SAHARA FLK AB, the latter a truly exceptional flock.

What's the most meaningful part about this project in your opinion? What have you been able to achieve thanks to this program?

As I mentioned earlier, the main part of this project is the approach to small young realities like ours. There are very few companies of Berto's caliber that have this attention to young people.
Just think of the possibility of buying small quantities of denim, often tied by very high minimum purchases. This was fundamental, without Berto we would have had a lot of difficulty in finding the fabric. And then there is the not insignificant part of the technical consultancy, Anna Sartorato is unbeatable in this!

“Less but better” could be read as an endorsement for purity in design but in fashion design too. It can also be adopted as an environmental message about reduction and sustainability. What do you think about this?

We like this expression and Aelle was born with this intent, to give the end customer a product that is the result of a technical and valuable path. So quality fabrics, an entirely made in Italy supply chain and, therefore, create products that are unrelated to the frenetic rush to seasonality, which the big brands often offer.
So we subscribe to the “less but better” philosophy and make it our own.

Is there anything you'd like to do that you haven't done yet?

There are so many things we want to do, this is our first project, so we still have a lot of ideas on our mind. Soon we would like to expand the range of products and create some collaboration with other brands.